中央财经大学经济学院;
本文分别从线上销售、基于消费者行为的价格歧视以及消费者隐私保护三个方面对数字经济与消费者行为的相关文献进行了回顾,发现:(1)线上和线下销售并存的商业模式会对消费者的消费模式产生显著影响;(2)大数据时代下,企业更容易获得消费者的信息,进而可以对消费者进行价格歧视,消费者的行为和福利会因此发生改变;(3)消费者隐私保护问题是数字经济时代非常重要的议题。在回顾相关文献的基础上,本文提出了研究展望,指出需要进一步研究的问题,包括:(1)线上销售和线下销售融合所带来的影响;(2)网络体验产生的原因及影响;(3)大数据时代下消费者信息共享的程度和精度;(4)消费者隐私的保护程度和维度等等。
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(1)源自南方网，详见http://finance.southcn.com/f/2018-01/04/content_180107096.htm。
(2)源自中国经济网，详见https://baijiahao.baidu.com/s?id=1694437487317989929&wfr=spider&for=pc。
(1)源自人民网，详见https://www.sohu.com/a/399074747_114731?_trans_=000019_hao123_pc。
(2)源自大众网，详见https://baijiahao.baidu.com/s?id=1678091158468143541&wfr=spider&for=pc。
(1)零售商保证线上店和线下店同一商品的价格相同。
基本信息:
DOI：
中图分类号:F713.55
引用信息:
[1]龚雅娴.数字经济下的消费行为:述评与展望[J].消费经济,2021,37(02):89-96.
基金信息:
国家自然科学基金青年科学基金项目(71703178)